Every website has a form of Analytics tool. The most common tool is Google Analytics, which collects insights from website visitors. Based on this data organization can see whether a website is performing well and what possible improvements there are.

If an organization already has a Google Analytics code on its website, which isn’t used, it doesn’t need a cookie consent when setting up a Google Analytics account properly. The only adjustments that need to be made are:

  • Anonymizing the visitors IP address
  • Turn off data sharing
  • Accept the Data Processing Amendment
  • Create a clear privacy page about the use of Google Analytics
  • Deactivate the Features for an advertiser
  • Deactivate Remarketing and Reporting functions for advertisements

Is your organization collecting target groups and are you using remarketing for online campaigns? Then you definitely need a cookie banner.

Cookie notification GDPR proof

Does your organization has a cookie consent that complies with the GDPR law? Are you not sure? Let us know and we will help you with getting your website compliant.

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